For wholesalers
They don’t cancel. They just order less.
At a wholesaler, profit often sits in which customer is going quiet, what a customer really earns after discounts and how often the agreed price gets let go under pressure. The chart shows the first, for a fictional company.
- 1the signal: a customer starts ordering less and nobody picks up the phone
- 2the fix: a call within a week
- 3the result: 71 customers kept in 8 weeks
First call free, 30 minutes.
Input · customers with falling order frequency, called within a week
Output · active customers per week, against last year
Δ last year · customers kept per week
Behind every sentence is one number.
These are the places where the diagnosis looks first.
-
“They don’t cancel. They just order less.”
See the chart. Customers with falling order frequency, called within a week. The signal before they leave.
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“Our biggest customer is not our best customer.”
Margin per customer, after discounts, returns and delivery.
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“Anyone can give an exception on price, but nobody knows what it costs.”
Share of orders below the agreed price and what that costs in margin.
A sample report from an installation company shows what the outcome looks like.
Which sentence is yours?
A free 30-minute call. Then the diagnosis: €9,500 excl. VAT, fixed price, 3 weeks. I pull the data; you spend 3 to 4 hours.
Money-back guarantee. If I find no improvement worth more than €9,500 a year, you get your money back. One email within 14 days.
I built the analytics function of Amazon Shipping from scratch and led the team for Europe and the US. See a sample diagnosis (installation company) pdf · fictional company